UNH's Logo Becomes a Registered Trademark

Monday, February 15, 2016


Mary Cate Flaherty

We are excited to share that UNH's logo has recently become a registered trademark. The federal registration of the logo will give UNH the legal protection and the right to determine when and how its logo is used, including with clothing and other commercialized products. The previously used “TM”  notified other parties that UNH's logo was the property of UNH but not registered with the US Patent and Trademark Office (USPTO). Having a registered trademark will provide more assumptions and legal protections should an issue of improper use arise.
In late 2013, UNH changed its school logo from a 15-year-old image of UNH’s Thompson Hall clock tower to a shield that strongly displays “NH.” This new logo is a universal image that represents the university’s three campuses located in Durham, Manchester, and Concord. On December 6, 2013, shortly after the logo change, the process to make the new logo a registered trademark began. Tim Benoit-Ledoux, Licensing Manager at UNHInnovation, took the lead in making this possible. “We are very excited that we were able to make this happen,” said Benoit-Ledoux. “It took a long time, but the UNH logo can finally be uniquely distinguished as a registered trademark with all the legal protection that entails.” One of UNHInnovation’s roles is to work to promote and protect the use of UNH’s name and all of its logos and marks, including the UNH athletics trademarks as well as the UNH institutional marks. This work helps ensure that the public can properly identify officially licensed products bearing the university’s trademarks.

Be on the lookout for the new registered symbol on all of UNH’s logos in the near future!

Mary Cate Flaherty
Marketing Intern