UNH Community Connect - Branded Goods Crafters Program

Crafters program mugs


UNH has developed a crafter's license program, known as Community Connect, to benefit local New Hampshire and Wildcat crafters, artisans, and small businesses. This program provides crafters with an opportunity to use their creativity without infringing the University’s trademarks while still allowing the University to maintain the integrity of its brand. Community Connect includes a new, low-risk trademark license that local entrepreneurs can leverage to test the market before entering into a broader retail license with the University through its licensing agent, CLC. This license is ideal for fans and alumni who are interested in producing small quantities of merchandise.


Participants in the Community Connect program at UNH are artisans, craftspeople, and creatives who make items without mass-manufacturing processes. They may be small businesses, or they may be individuals.  Many types of crafters are welcome in the Community Connect program at UNH. Crafters applying to UNH Community Connect are encouraged to contribute goods to the UNH community market that are not otherwise available through our traditional standard retail partners (e.g. T-shirts, etc).

Application Process

To apply, go to Direct Licensing Hub and click "Apply for license."UNH and CLC will review the application and products for approval. If approved, the crafter will be notified by CLC. There is a $200 annual licensing fee. The Community Connect license is good for one year. No mail applications will be reviewed.

Direct Licensing Hub


The UNH Community Connect License has a $200 up-front annual fee for participation. Crafters are allowed to sell up to 500 units or $2,500 in sales revenue annually. No other fees will be charged to Community Connect participants. If a crafter in the Community Connect program exceeds 500 units or $2,500 in sales in the term of their license, CLC will help the crafter convert to a standard level license through UNH’s retail program.

Officially Licensed Certificate

Crafters, once approved, will be provided with an "Officially Licensed" Certificate to use at craft fairs, on webpages, etc. when selling products.


Items that are unique, handmade and of an underrepresented category. Applications will be reviewed on a case-by-case basis. UNH reserves the right to reject an application for crafters requesting rights to produce goods outside of the spirit of the crafter’s program, or for any other reason. All products produced under the UNH Community Connect program must meet UNH brand standards and guidelines.

More information about our trademarked goods program

This license allows for sales to individual consumers only, and does not allow for wholesale or third party vendor/distributor sales. All items must be approved by UNHInnovation prior to listing or displaying for sale. Samples may be required for some items. Craftspeople can sell products at the following locations, so long as crafter contact information is provided and the license certificate is displayed:

  • Craft shows
  • Farmers markets
  • Festivals
  • Flea markets
  • Fairs
  • Limited online sites (personal website or crafter-hosted websites, i.e. Etsy)
  • Artisan/co-op shops
  • Distribution via events such as events organized by church, school, county or state

Please note that in accordance with University policy, no solicitation of sales may be made on campus at tailgate events. UNH may, at its discretion, promote participants in the Community Connect program, with mutual agreement in advance.

Artwork Approval

All crafters will need to submit proposed artwork for all products for approval prior to production and sale of the item. Artwork will be submitted through the crafter's portal to UNHInnovation for approval.  Licensees will be given instructions for this process upon approval of their application.


Please email communityconnect@clc.com for additional information and questions.

Contact Information

UNH Technology Transfer